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Kameraflage
Via coolhunting, a technology called, and by, Kameraflage, which creates displays that are invisible to the naked eye but will magically show up on an image taken by a digital camera.
It works by taking advantage of the fact that digital cameras see a broader spectrum of light, particularly infrared, than human eyes. Potential applications include everything from clothing to billboards, and even movies.
My first thoughts on seeing this were that it was specifically intended for DRM, but that is a narrow view, since it can be applied to a variety of cool and imaginitive applications as well.
The link.
