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Event Media UK Launches Bluetooth Marketing
This news is a few months old, but I thought it was worth noting: UK (duh) marking company Event Media UK launched their version of a next-generation interactive Bluetooth proximity marketing system. The live event based system was launched in March and has since been successfully used across several live events, including the Exhibition News Awards.
According to website londonlaunch: "Event Media UK in conjunction with SUBtv are installing the system as part of a trial across 12 student union sites, which makes up 20% of the national student population covered by the SUBtv network. The system can be used to support local and national campaigns using a variety of digital media including promotional videos/music and incentives (bar promotions)."
One of the main features of the system is that the images received are simultaneously uploaded live to the screen/projectors located in the venue (see the picture). This has an obvious crowd appeal for settings in bars and other social venues.
Something I find curious: for a marketing company, there is a conspicious lack of a name or branding for the system. Perhaps they are still testing.
Event Media UK Limited "provide digital media support to events using innovative and interactive marketing tools."
