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MobiZone and Zoom Media Launch Bluetooth Advertising Network
From PRWEB: MobiZone and Zoom Media announced the launch of a Bluetooth advertising network in over 100 bars and restaurants in New York, Chicago and LA.
Working in partnership with Paris-based Kameleon Technologies, MobiZone will provide mobile phone delivery of free content including full motion video, audio and graphics supported by the Zoom Media out of home network.
According to Lee Levitz, Vice President of Marketing at Zoom Media, Zoom's network of restaurants and nightclubs are perfect locations for the Bluetooth-enabled billboards because of the high traffic levels, and the ability to attract affluent, young, trend-setting consumers that often spend long periods of 'dwell time' around the boards. This is consistent with my belief that proximity marketing is only going to succeed where there is a consumer-driven incentive for accepting broadcasts.
Link to announcement.
MobiZone was founded to create Bluetooth networks and partnerships with key players in the mobile marketing and out of home media space in the United States
Zoom Media has become one of the fastest growing companies in the out-of-home and
experiential marketing sector over the past five years
Kameleon develops technology to allow Bluetooth-equipped mobile phones to access automatically and in one click, a variety of information and multimedia content.
