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Blog: July Archive
NeoMedia's qode® Rocks Compilation 2007
NeoMedia's patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Mobalis and Modelo Light to promote the The Annual compilation 2007 on the Warner Music label. This compilation is a six CD box set of the most popular club and electronica hits in Latin music markets over the last year.
This is where qode® comes into the mix (see how cool I am using music jargon): Within each box set is a special card insert, inviting users to download qode onto their cell phone and click on the interactive 2D code to access mobile web content, such as free wallpapers, video clips, and music samples. Users may also enter the keyword "ML" into their qode®window for similar connection.
Modelo Light is a latin beer (cerveza) which is trendy enough to have its own blog.
This news comes courtesy of the streetstylz blog. Thanks for the tip.
CSR Sees Bluetooth Demand Strong For '07
From the I-could-have-told-you-that category, U.K. based electronics company CSR --which specializes in Bluetooth technology--Wednesday reported a 6% rise in net profit and said it expected strong growth in the market over the remainder of the year as the technology appears in more games consoles and other devices.
"We continue to see numerous future growth opportunities for Bluetooth as well as for the broader range of short range wireless technologies that are part of our portfolio," said Chief Executive John Scarisbrick.
CSR derives more than 50% of its revenues from devices other than mobile handsets, including Sony Corp.'s (SNE) PlayStation 3 computer games console and Samsung MP3 players. More recently CSR has provided Bluetooth technology in Apple's iPhone--perhaps you've heard of this product?
Link at CNNMoney.com.
NeoMedia To Co-market with Mobalis In Mexico
Although it is not in Spanish, I had to read the title of this post twice to figure it out. NeoMedia Technologies, a global leader in mobile enterprise and marketing technology, announced that it has signed a co- marketing agreement with Mobalis, a mobile marketing agency and its partner in Latin America. According to the agreement, NeoMedia will enable camera phones with its patented qode(R) technology during REVENTOUR, a traveling music festival which visits 20 cities throughout Mexico from June through November. Attendance at REVENTOUR is estimated to be in excess of 200,000 participants.
Article link courtesy of TMCNet.
NeoMedia Technologies, Inc. "is the global leader in camera initiated transactions for mobile device." website
Mobalis (Mexico) "is a leader in the transition of traditional methodology of marketing to new dynamics of mobile and proximity marketing, having developed strategies based on SMS, blogs, WAP, Web, Bluetooth(R) and 2D code technology."
website which is in Spanish, but rather nifty looking, so it is worth a look si tu hablas.