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Brandscape revs BP’s marketing
As lead sponsor for automotive event MPH ’07 in Joburg (that's the way cool people refer to Johannesburg, South Africa), BP was looking for an exceptional way to leave their mark and create consumer awareness for its new BP Ultimate high-performance fuels.
So, BP commissioned Brandscape Proximity Marketing to build a promotional campaign around interactive mobile phone content. The challenge for Brandscape was to come up with a concept mechanism that would drive awareness and activation of the BP Ultimate brand and reinforce company’s commitment to motorsport sponsorship. Brandscape created compelling digital content and an "instant win" promotion that was delivered to visitors’ mobile handsets, downloaded using Hypertag propriety wireless technology.
For more details and pictures on the campaign, browse on over to this link.
