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NeoMedia To Co-market with Mobalis In Mexico
Although it is not in Spanish, I had to read the title of this post twice to figure it out. NeoMedia Technologies, a global leader in mobile enterprise and marketing technology, announced that it has signed a co- marketing agreement with Mobalis, a mobile marketing agency and its partner in Latin America. According to the agreement, NeoMedia will enable camera phones with its patented qode(R) technology during REVENTOUR, a traveling music festival which visits 20 cities throughout Mexico from June through November. Attendance at REVENTOUR is estimated to be in excess of 200,000 participants.
Article link courtesy of TMCNet.
NeoMedia Technologies, Inc. "is the global leader in camera initiated transactions for mobile device." website
Mobalis (Mexico) "is a leader in the transition of traditional methodology of marketing to new dynamics of mobile and proximity marketing, having developed strategies based on SMS, blogs, WAP, Web, Bluetooth(R) and 2D code technology."
website which is in Spanish, but rather nifty looking, so it is worth a look si tu hablas.
