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NeoMedia's qode® Rocks Compilation 2007
NeoMedia's patented qode® technology, which links users via cell phones to the Mobile Internet, will be used by Mobalis and Modelo Light to promote the The Annual compilation 2007 on the Warner Music label. This compilation is a six CD box set of the most popular club and electronica hits in Latin music markets over the last year.
This is where qode® comes into the mix (see how cool I am using music jargon): Within each box set is a special card insert, inviting users to download qode onto their cell phone and click on the interactive 2D code to access mobile web content, such as free wallpapers, video clips, and music samples. Users may also enter the keyword "ML" into their qode®window for similar connection.
Modelo Light is a latin beer (cerveza) which is trendy enough to have its own blog.
This news comes courtesy of the streetstylz blog. Thanks for the tip.
