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First Proximity Marketing Campaign In Turkey
Ford Motor Co. has selected technology from Hypertag to promote its new Mondeo model in the first interactive campaign of its kind to take place in Turkey.
According to Sourcewire: "Proximity marketing technology company Hypertag (www.hypertag.com) today announces a first-of-its-kind advertising campaign in Turkey. The latest in a string of international deals, the campaign, for Ford, will run over the next month in cafes and clubs around Istanbul. To raise awareness of the new model Ford Mondeo, ten fixed Hypertags have been installed across the capital allowing consumers to download mini brochures and wallpapers straight to their mobile."
Hypertag's implementation uses an infrared plus bluetooth server embedded inside poster advertising to push (on-demand) content such as vouchers, business cards, ringtones or games.
courtesy of sourcewire
